The nature of fandom seems to have morphed in the past decade. In the old days of sci-fi conventions and Bobby Sherman fan clubs, fandom was a subculture reserved for the very young or the very obsessed—or, in the case of the Grateful Dead, the very stoned. As fantasy and comic-book franchises have taken over the entertainment industry, nerd culture has become mainstream. Now that couch potatoes have social media, they have risen up and become active, opinionated participants. As a result, movie studios and TV showrunners have to cater to subsets of diehard devotees, who expect to have a say in how their favorite properties are handled.
Je crois que les réseaux sociaux nous ont niquées. On doit pas être cablées pour s'exprimer constamment devant des milliers de personnes qui s'expriment elles aussi constamment par milliers devant nous. C'est trop de pression pour notre cervelle.
Even if you're not aware of it, it's likely that your emotions will influence someone around you today.
This can happen during our most basic exchanges, say on your commute to work. "If someone smiles at you, you smile back at them," says sociologist Nicholas Christakis of Yale University. "That's a very fleeting contagion of emotion from one person to another."
But it doesn't stop there. Emotions can spread through social networks almost like the flu or a cold. And the extent to which emotions can cascade is eye-opening.
Un plugin jQuery pour intégrer facilement (et joliment) les boutons de partage des réseaux sociaux.