There are plenty of well-documented reasons to distrust Instagram — the platform where one is never not branding, never not making Facebook money, never not giving Facebook one’s data — but most unnerving are the ways in which it has led me to distrust myself. After countless adventures through the black hole, my propensity to share, perform, and entertain has melded with a desire far more cynical: to be liked, quantifiably, for an idealized version of myself, at a rate not possible even ten years ago.